RENCO

Revolutionizing Construction with Renewable Composites

RENCO has emerged as a pioneer in sustainable construction by introducing cutting-edge solutions that address the industry's pressing need for efficiency, sustainability, and resilience. At the heart of this transformation lies the RENCO Structural Building System, a revolutionary composite technology that is redefining the materials and methods used in construction.

Role: Contract Creative Director and Designer

MJD has played a crucial role in helping shape RENCO’s brand identity and marketing strategy over the past year. Through a comprehensive approach that included a new website, sales materials, printed brochures, social media content, and warehouse signage guidelines, the MJD successfully elevated RENCO’s brand presence, ensuring a cohesive and impactful marketing strategy across multiple platforms.

 

Brand Strategy

The strategic evolution of RENCO’s brand, crafting a cohesive identity that reinforces its leadership in sustainable construction. This work encompassed a refined brand strategy, messaging framework, and visual identity that align with RENCO’s mission. Through a new website, sales materials, social content, and environmental branding, the strategy ensures consistency and impact across all touchpoints.

Manufacturing Consistency

To ensure brand consistency and a seamless experience within RENCO’s new manufacturing facility, MJD developed comprehensive visual guidelines. These include clear signage, wayfinding systems, and branded environmental graphics that reinforce RENCO’s commitment to innovation and sustainability and aligns with RENCO’s brand identity.

 

Website Redesign & Development

Developed a fully optimized, user-friendly website that effectively showcases RENCO’s innovative MCFR Renewable Composites and their impact on sustainable construction. The new site features:

  • A modern, clean design aligned with RENCO’s brand identity

  • Enhanced user experience with clear navigation and engaging content

  • Detailed product pages with technical specifications

  • SEO-optimized content for increased organic visibility

  • Case studies and testimonials to build credibility

  • Integration of lead generation forms to drive inquiries

Social Media Content Creation & Management

Established RENCO’s social media presence, ensuring brand consistency and engagement across platforms like LinkedIn, Instagram, Twitter, and Facebook. The strategy included:

  • Regularly scheduled posts featuring industry insights, product highlights, and company achievements

  • Engaging visual content, including infographics, animations, and behind-the-scenes footage

  • Community engagement strategies to foster discussions and increase reach

  • Paid social campaigns to boost awareness and lead generation

Sales & Marketing Collateral

To support RENCO’s sales team, a suite of high-quality sales materials were created, including:

  • Professionally designed digital and print brochures detailing RENCO’s technology and product benefits

  • One-pagers and whitepapers highlighting the environmental and economic advantages of MCFR composites

  • Presentation decks for client pitches and investor meetings

  • Customized templates for sales proposals and contracts

Warehouse Signage & Guidelines

Ensuring safety and brand consistency in RENCO’s warehouse operations,:

  • Comprehensive signage guidelines for warehouse facilities

  • Safety signage for compliance with industry standards

  • Directional and instructional signs for efficiency in operations

Printed Brochures & Trade Show Materials

High-quality printed materials for RENCO’s trade shows and industry events, including:

  • Branded exhibition booth designs and banners

  • Takeaway brochures and business cards

  • Interactive QR code integration for easy access to digital resources

The Result

  • Increased brand awareness: A stronger online presence and consistent messaging

  • Higher engagement on social media: More interactions and follower growth across platforms

  • Stronger sales enablement: Well-crafted materials that support sales and business development efforts

  • Improved lead generation: Website redesign and social campaigns driving inquiries

  • Enhanced brand professionalism: Cohesive visual identity across all marketing assets

In Conclusion

Expertise in branding, design, and marketing has been instrumental in RENCO’s success over the past year. By creating a unified and compelling brand presence across digital and print platforms, the agency has helped RENCO communicate its mission effectively, attract new clients, and solidify its reputation as an industry innovator.