popcornopolis

A fresh face for a company famous for its “cone”.

The Challenge

Popcornopolis was founded with a singular mission: to create the world’s most delicious gourmet caramel corn. However, as their portfolio of flavors expanded, their old-fashioned packaging failed to stand out on retail shelves. The original cone-shaped packaging was difficult to stack and lacked a strong shelf presence in competitive grocery store aisles. Popcornopolis needed a bold, modern redesign that would enhance brand recognition, improve retail efficiency, and capture shoppers' attention.

The SOLUTION

To differentiate Popcornopolis in the competitive gourmet popcorn market, we developed a fresh, eye-catching approach that elevated the brand while ensuring each product line resonated with its target audience in premium grocers like Whole Foods and Costco. The previous packaging relied on a nostalgic, old-timey aesthetic that no longer connected with modern shoppers. While the signature cone shape was unique, it proved impractical for stacking and merchandising in retail environments.

The new packaging was designed to make a bold statement. Oversized imagery of the popcorn itself created immediate visual appeal in the crowded snack aisle, while large, bold typography emphasized each flavor, making it easy for consumers to identify their favorites at a glance. We introduced vibrant, color-coded designs tailored to different product lines—organic flavors featured earthy tones and hand-drawn elements to attract health-conscious shoppers, while bold brushstroke typography and modern layouts gave Popcornopolis a contemporary, high-end aesthetic. The result was an updated, strategically designed brand presence that stood out on shelves and reinforced consumer recognition.

RESULTS

The redesigned packaging successfully elevated the Popcornopolis brand in the premium snack category. The new look not only improved visibility and shelf presence but also resonated with both loyal customers and new shoppers alike. By aligning design elements with the brand’s mission and target audience, the packaging helped drive sales and strengthen Popcornopolis’ position in the gourmet popcorn market.

Through strategic design thinking, we transformed Popcornopolis’ packaging into a powerful retail asset, proving that great design can make all the difference in a competitive market.